Case study · 02
Craftigure
Handmade keepsakes, shipped across Canada.
Craftigure is the online home for a Canadian small business selling handmade custom 2×3 inch photo magnets — gifts for Mother’s Day, weddings, trips, and family keepsakes. The site balances brand warmth with clear product discovery, SEO for gift intent, and a friction-light path from photo to order.
The problem
A home-based maker needed more than a generic shop template: gift-season SEO, trust signals for Canadian shipping, and a brand voice that feels personal without sacrificing conversion.
The approach
A Next.js storefront tuned for gift keywords, mobile checkout, and storytelling — product pages, seasonal campaigns, and content that explains the craft behind each magnet.
What it does
Capabilities worth calling out.
01
Gift-intent SEO
Structured metadata and content for high-intent queries (Mother’s Day, wedding favours, trip souvenirs, corporate giveaways).
02
Warm brand UX
Soft palette, human photography, and copy that reads like a maker — not a marketplace listing farm.
03
Mobile-first shopping
Responsive layouts optimized for phone browsing during gift-season spikes.
04
Trust & shipping clarity
Canadian small-business positioning with clear expectations around handmade production and delivery.
Tech stack
What powers it.
Concrete tools a developer should list on a showcase card — not vague “full stack” labels.
Frontend
Commerce & content
Delivery
Architecture notes
How it fits together.
- Next.js App Router marketing + shop surfaces
- Semantic product and gift-category pages for crawlability
- Social/Open Graph tags tuned for shareable gift links
Build highlights
Details that matter.
- Built end-to-end for a real family business — design, copy structure, and conversion flow owned in one place.
- SEO surface covers consumer gifts and B2B giveaway use cases without diluting the brand.
- Theme color and visual system match the handmade product, not a generic e-comm skin.
Outcomes
What shipped.
Result 01
Credible Canadian storefront for handmade photo magnets
Result 02
Seasonal campaign readiness without rebuilding the site each holiday
Result 03
Brand that scales from fridge magnets to wedding and corporate favour narratives
Portfolio checklist
What a developer should include.
Use this project as a showcase template — every case study on this site is written so another engineer can mirror the same depth.
- Show before/after or wire → live if available; otherwise hero the product photography.
- Emphasize founder empathy: shipping a spouse’s business teaches real constraints.
- Call out SEO strategy for gift keywords — rare in personal portfolios.
- Mention mobile conversion focus during seasonal traffic spikes.